Back to All Events

Creating the Right Product - Combining Design thinking With Agile Development

This 1-day interactive class presents Design Thinking customer-centered tools for creating new service, product and organization innovation platforms, providing the front-end for Agile Development to achieve more effective product development and servitization.

Agile Development is helping organizations and businesses step up their innovation efforts with rapid prototyping and user input.

However, we know many new products fail because customers don’t want them, and Agile Development only pays off when it is powered by a compelling value proposition that is inspired by real customer needs.

Design Thinking complements Agile Development by ensuring development starts by integrating real customer, technology and business opportunities.

The Goal of this class is to give participants a grounding in Design Thinking so they can empower Agile Development - helping their organizations build the right services and the right products for market impact.


The class is aimed at Directors, Managers and Designers involved with development of products and services delivered via Software and Hardware. The class will be useful for anyone designing or managing innovation and design.


By the use of presentations, exercises and group discussions, participants will learn how to create innovations that are more appealing to customers, as well as more integrated with business and technology goals.

As well as presenting the key elements of Design Thinking process, collaborative exercises during the class will give participants an opportunity to try using Design Thinking tools.


1. Getting started
JS introduces the plan for the day
Participants introduce themselves with a quick creative exercise

2. Overview: Design Thinking Meets Agile Innovation
Broad overview of Design Thinking and its benefits for Software and Services when intergrated with Agile Development, with reference to business examples.
Questions and group discussion.

3. Innovation Opportunity Discovery
Techniques for discovering customer insights that will inspire an innovation pipeline
Breakout teams undertake a discovery exercise and share back results with group
Questions and group discussion.

4. Customer-Technology-Business Strategy Framing
How strategies are framed and prototyped to direct Agile Development, and gain alignment in organizations
Breakout teams build on user insights to create a customer-led innovation strategy
Teams share their strategy concepts with the whole group
Reflection Questions and group discussion

5. Building Design Thinking + Agile Development Culture
How to introduce Design Thinking culture and create an innovative organization
Teams present their strategy to the whole group
Group discussion of challenges and benefits of Design Thinking innovative culture.


John Stoddard
Innovation + Design Consultor

John Stoddard BestBrains

“I help organizations create breakthrough innovations in services and products.

A human-centered innovation approach is essential for short term and long term impact in global markets.
As designer, I work with clients using Design Thinking methods to create and implement the right ideas for their business and their customers.”

John Stoddard

EXPERIENCE: John Stoddard has led innovation and design projects for many startups and corporate clients. These include Samsung, Cisco, Novartis, Tria Beauty, Danish Innovation Center, HP, Steelcase, US Green Building Council, and the University of San Francisco.
John served as Senior Designer at the London and Silicon Valley locations of IDEO, the global design and innovation firm. That role granted him a wide range of experience in helping clients face challenges and create innovative strategies for breakthrough, award-winning designs.

EDUCATION & AFFILIATIONS: John received his Masters in Design at the Royal College of Art in London. He is a Fellow of the Chartered Society of Designers and an International Member of the Industrial Design Society of America.

TEACHING: Taking an active role in design and business education, John has recently served as Visiting Professor at Aalborg University School of Architecture and Design, and on the Faculty of the Danish Technical University, Executive Business School. He is Adjunct Professor at the University of San Francisco School of Management and Visiting Lecturer at Berkeley Extension.

RECOGNITION: John’s work has been recognized by organizations including iF Award China, iF Award Germany, Business Week magazine, Wallpaper magazine, Design Week magazine, and The Design Councilof the UK. In 2014 he received a Medical Design Excellence Award.

Have questions about John Stoddards's Course
- Creating the Right Product
Contact BestBrains

Please feel free to contact us if you need help or assistance with accommodation.

Earlier Event: April 25
Leading SAFe® - 4.0 SAFe Agilist (SA)
Later Event: May 30
Kursus - Agile Product owner